Construction Business Development

Construction Business Development

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Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.Christopher Preece PhD, BSc (Hons), FCIOB, MCIM, ILTM a€“ Leading research within the School of Civil Engineering, at the University of Leeds, in the fields of business and marketing management in the construction industry. In collaborationanbsp;...

Title:Construction Business Development
Author: Christopher Preece, Paul Smith, Krisen Moodley
Publisher:Routledge - 2007-03-30

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