Digital Advertising

Digital Advertising

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Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.both entertainment and live programming like sports, political debates, and contests, is enhanced when people use social media and search engines while they watch live TV. If ads during the TV programs are commented on in social ... Mobile advertising today can come via text messages, embedded in apps, or occur in social media or news sites. Further, mobile advertising can appear in smartphoneanbsp;...

Title:Digital Advertising
Author: Shelly Rodgers, Esther Thorson
Publisher:Routledge - 2017-02-17

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