One-to-One Web Marketing

One-to-One Web Marketing

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A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.Web customer care is a highly visible issue; companies are rushing to improve online customer care to increase trust, and therefore ... On the IKEA Web site, customers can find a very impressive interactive assembly presentation for some of the IKEA ... Gone are the days of the archaic how-to instructions (www.ikea. com)!

Title:One-to-One Web Marketing
Author: Cliff Allen, Deborah Kania, Beth Yaeckel
Publisher:John Wiley & Sons - 2001-07-23

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